Change can be difficult in any business sector, including the automotive industry. New technology can serve as a powerful tool to help make dealerships more efficient and profitable, but it can be met with resistance from employees.
A Harvard Business Review article addressed this very topic, citing research that found resistance to change can be overcome by getting people who are affected by the change to participate in making it. However, participation is too often used as a buzzword by ownership and management to get employees to take part in discussions that don’t result in any true feeling of participation. The result is often increased resistance to new technology.