How in the world has technology eluded the Detail Department of car dealerships for this long? This is a multibillion-dollar industry and it’s still done with paper and phone calls. While technology has exploded over the last 25 years in the auto industry, the Detail Department is still in the dark ages. In an area of the business that affects pretty much everyone, we’re still running blind.
The Dark Hole
The detailing of a car affects customers through the Sales, Service and Reconditioning Departments. Everyone uses the Detail Department but no one knows what’s going on back there. There’s really no way to know if the detailers are twiddling their thumbs or if they’re 20 cars deep.
Have you ever wondered why dealers don’t try to sell details on the Service drive? The answer is because they say it’s not worth the hassle. They’re afraid of the black hole in the back and don’t want to affect their CSI for a small margin service like a detail. In today’s world of decreasing Service frequency we can’t overlook a penny.