A view of the changing retail landscape and our most important new “Metrics” from one of the industry’s leading consultants.
In today’s dealership attribution is a new “key” measurement of our vendor’s success. How does your tool help us as dealers make more profit? How do I know that it is working to my benefit? How does your tool measure up to the competition? All valid concerns as we migrate thru the transition from “Bricks and Mortar” to Virtual selling.
As a 40 year plus veteran of the retail automotive business, there have been more changes in the last five years than in the previous thirty five and I suggest to all those reading this that there will be more in the next five than the previous five!!!